On Monday, Nvidia announced a new generation of artificial intelligence chips and software designed for running AI models. The announcement, made during Nvidia's developer conference in San Jose, comes as the company aims to solidify its position as the preferred supplier for AI enterprises.

Since the late 2022 surge in artificial intelligence, triggered by OpenAI's ChatGPT, Nvidia's stock price has quintupled, and its total sales have more than tripled. Nvidia's high-specification Graphics Processing Unit (GPU) servers are crucial for training and developing large AI models. Companies like Microsoft and Meta have spent billions of dollars purchasing these chips.

The new generation of AI graphics processors is named Blackwell. The first Blackwell chip, dubbed the GB200, is set to be released later this year. Nvidia is enticing its customers with more powerful chips to bolster new orders. Companies and software developers are still striving to acquire the current generation of Hopper H100 and similar chips.

"Hopper is fantastic, but we need bigger GPUs," said Nvidia's CEO, Jensen Huang, at the company's developer conference in California on Monday.

Nvidia also introduced a software named NIM, which will facilitate AI development, giving customers another reason to stick with Nvidia’s chips amid a growing field of competitors.

Nvidia executives say the company is becoming less of a mercenary chip provider and more of a platform provider, akin to Microsoft or Apple, upon which other companies can build software.

"Blackwell is not just a chip; it’s the name of a platform," Huang stated.