Only 52% of baby and childcare products sold on online platforms provide the required manufacturer details, according to a recent EU-wide product safety inspection. The findings were announced by the Consumer Protection Service on Wednesday, following its participation in the European Commission–coordinated campaign led by market surveillance authorities of the Consumer Safety Network.

The campaign aimed to ensure that consumers have access to essential safety and traceability information before purchasing products—particularly on major online platforms such as SHEIN and TEMU—in accordance with the General Product Safety Regulation (GPSR).

Conducted between April 1 and May 15, 2025, the campaign reviewed a total of 1,741 baby and childcare items (e.g., pacifiers, baby chairs) displayed across 47 different online interfaces.

This included 1,202 products listed on five major platforms—AliExpress, Amazon, Shein, Temu, and Zalando—and 539 products from smaller platforms.

The campaign found that only 52% of the listings complied with the GPSR by including all necessary manufacturer information such as name/trade name/logo, postal address, and email address.

Even more concerning, 42% of listings failed to provide any information about an authorized representative within the EU. In some cases, the information listed was inaccurate or misleading.

The campaign also uncovered that up to 47% of the platforms had not registered a contact point on the Safety Gate portal—where dangerous products are reported—limiting consumers’ ability to communicate safety concerns directly and effectively.

During the campaign, EU market surveillance authorities issued 252 notifications about dangerous products to online marketplaces. Of these, 62% were directed at major platforms and 38% at smaller ones. However, 21% of the recipients failed to respond. Notably, 16 of the products flagged had already been identified as dangerous and published on Safety Gate—yet were still found available online.

The investigation also revealed that 34% of online platforms failed to inform the relevant authorities about the actions taken after receiving safety alerts, despite being legally required to do so. While many unsafe products were removed, 10 cases were documented where dangerous items reappeared.

“EU market surveillance authorities continue their intensive efforts to protect consumers and ensure product safety across online marketplaces,” the Consumer Protection Service said. “These findings highlight the urgent need to improve compliance with the General Product Safety Regulation to safeguard consumers across the EU.”

The Consumer Protection Service affirmed it will continue monitoring online product listings and take necessary measures to enforce the regulation.