Digital Tree, known for its diversified operations in media, services, e-commerce & innovation, is excited to announce its investment in Proper Property, a real estate magazine and platform. This collaboration will see Proper Property integrated into Digital Tree's Media portfolio, enhancing the Group’s ability to deliver specialized content across a wider array of niches, particularly in the real estate sector.

"Proper Property's focus in real estate and market analysis adds significant expertise in our media portfolio”, said Phanos Demetriou, CEO at Digital Tree. "By bringing Proper Property under our Media portfolio, we are not only expanding our reach, but also diversifying our fields of expertise. This collaboration underscores our commitment to providing high-quality, dynamic digital journalism and content that meets the needs of our audience."

Christos Clerides, Brand Owner at Proper Property, expressed his enthusiasm for the collaboration, stating, "With Digital Tree next to us, investing in us means a lot. I am thrilled to announce that Proper Property is now a proud member of the Digital Tree family. Sometimes, you meet the right people and instantly know you can build the dream team together - this is one of those moments. We've got a lot in the pipeline, and we're gearing up to deliver innovative services the market hasn't seen before. Stay tuned, because we're just getting started!"

With this new collaboration, Digital Tree continues to demonstrate its dedication to growth and innovation. The integration of Proper Property into its Media portfolio signifies a strategic move to strengthen its market position and deliver more value to its audience through specialised and high-quality content.