Alfonso Cardalda, Exness’ Chief Marketing Officer, recently gave a guest lecture to students in the Marketing Research and Data Analytics course at the University of Nicosia. During the session, Cardalda shared practical insights on navigating the evolving marketing landscape and engaged with students about their aspirations and career paths. 

Focusing on bridging the gap between academic theory and real-world practice, Cardalda emphasized the importance of vision, perseverance, adaptability, and embracing challenges in a fast-moving industry like fintech. Using examples from his own career, he demonstrated how innovation, data, and emotional connections with audiences form the foundation of impactful marketing campaigns.

Drawing on his experience leading marketing campaigns for renowned brands, Cardalda highlighted the role of research and data analysis in understanding consumer behavior. “You need to go inside the mind of the client. You need to understand what they feel and their motivations to drive campaigns that truly resonate,” he explained. He referenced Exness’ recent rebranding and the “Born to Trade” campaign as examples of how aligning a brand’s identity with the aspirations of its audience can lead to lasting success.

Reflecting on his experience at the university, Cardalda expressed, “It’s not every day that you get to engage with young, brilliant minds. I hope I left them with something valuable that they will carry into their future careers. These students will define the future of marketing, and I believe they have what it takes to leave a lasting impact.”

Exness is a global multi-asset broker which uses a unique combination of technology and ethics to create a favorable market for traders and raise the industry benchmark. Exness attributes its success to leveraging technology to offer clients an ethical and frictionless trading experience. Beyond its business achievements, the company has a comprehensive CSR vision, showcasing its dedication to creating a positive impact within the communities it operates.