According to the Ministry of Energy, Commerce, and Industry, Cyprus's participation provided valuable data for future strategies in the Japanese market, highlighting growth prospects for high-quality Cypriot products in a competitive global environment. Organized by the Ministry and the Cyprus Trade Center in Tokyo, the Cypriot presence was part of the European Pavilion (EU Pavilion), ensuring high visibility among buyers, importers, and the HORECA (Hotel/Restaurant/Catering) sector.

• Halloumi: Took center stage with tasting sessions, confirming its international fame and attracting Mediterranean diet professionals.
• Wines: Performed exceptionally well as part of the European wine promotion.
• Olive Oil & Salt: Featured in live cooking demonstrations within the pavilion.
• Scale: FOODEX remains Asia's most important trade fair, attracting over 72,000 professional visitors and 2,930 exhibitors from 74 countries this year.

• The Event: Cyprus successfully showcased its food and drinks at FOODEX JAPAN 2026 in Tokyo, a massive event with over 72,000 visitors.
• The Strategy: By joining the European Pavilion, Cyprus gained high visibility with professional buyers and importers.
• Star Products: Halloumi was the main attraction, while Cypriot wines, olive oil, and specialty salts also received great feedback during live cooking shows.
• The Goal: The Ministry plans to use the data gathered to help more Cypriot businesses break into the Japanese market.

Source: CNA (ΚΥΠΕ)