The third Cyprus Smoking Survey has underscored the need to inform adult smokers about both smoking cessation and alternative products based on scientific data. Conducted by MARC for Philip Morris Cyprus between October 14-20, 2024, the survey sampled 809 households, revealing concerning trends in smoking habits across Cyprus.

According to the survey, three in ten Cypriots (32.6%) continue to smoke, a slight increase from 30.1% last year. Notably, 18.5% of smokers admitted they had quit smoking entirely at one point but resumed within the last six months. Despite these trends, eight out of ten smokers (80.9%) express worry about the health risks associated with smoking, showing a potential interest in quitting. Health remains a primary motivator for change, with 73.3% of smokers indicating that health impacts are their main reason for considering cessation.

The survey found that 15.4% of respondents have shifted to alternative smoking products, up from 13.4% last year. Most respondents (84.2%) believe that the science and technology behind these alternatives should be seriously considered when choosing such products.

The survey highlighted an ongoing need for better public information regarding smoking cessation options. Six out of ten Cypriots (62%) and just over half of smokers (51.9%) believe that information on quitting methods is insufficient. Additionally, only 13.2% of the general population reported being well-informed about alternative smoking products.

A significant issue revealed by the survey is the accessibility of tobacco and nicotine products to minors, with nearly all respondents (95.8%) identifying this as a major concern. Alarmingly, 70.2% of respondents stated that purchasing these products is easy for underage individuals.

Commenting on the survey findings, Gregoris Kamperis, General Manager of Philip Morris Cyprus & Malta, stated, “The survey clearly indicates that scientific information is fundamental in reducing smoking rates. Providing adult smokers with knowledge and access to potentially reduced-risk alternatives is crucial to help them quit cigarettes permanently. The role of science and technology is essential in this transition, allowing us to work towards placing cigarettes where they belong: in museums.”