Alpha Bank Cyprus Adopts the "Walk with the Pink Silhouettes" of Europa Donna Cyprus
The Relationship Between Them Has Been Established Through Joint Actions and Campaigns Aimed at Promoting Prevention and Awareness.
Alpha Bank Cyprus is further strengthening its collaboration with Europa Donna Cyprus by adopting this year’s Walk with the Pink Silhouettes, which, under the central message “From Silence TO VOICE. We Demand,” will take place on Saturday, October 4, 2025, in Nicosia.
The Walk with the Pink Silhouettes is one of the most recognizable awareness events in Cyprus. Since 2005, it has grown into an institution with a strong social impact, giving voice to thousands of women who have faced breast and gynecological cancer, as well as their families. With the pink silhouettes symbolizing statistical data translated into human lives, the Walk is a powerful reminder of the importance of prevention, information, and solidarity.
The relationship between Alpha Bank Cyprus and Europa Donna Cyprus has been firmly established for many years through joint actions and campaigns aimed at promoting prevention and awareness. This year, the collaboration reaches its peak with the adoption of the Walk, highlighting the Bank’s long-standing commitment to stand by society and support initiatives with substantial impact.
Miltos Michaelas, CEO of Alpha Bank Cyprus, stated:
“The Walk with the Pink Silhouettes is an institution that reminds us that behind every number there is a person, a family, a story. Alpha Bank Cyprus consistently supports initiatives that promote health, social cohesion, and respect for people. The adoption of the Walk is a natural continuation of our long-standing cooperation with Europa Donna Cyprus and an expression of our commitment, through the Bank’s Corporate Responsibility Program, to contribute to a world with more care, prevention, and solidarity.”
By adopting the Walk, Alpha Bank Cyprus aligns its vision for progress and sustainable development with an institution that has left a deep social footprint and continues to inspire with its message of unity and support.
The Bank invites the public to participate in the Walk on October 4, sending together a powerful message of hope, strength, and collective responsibility.
