EU Plans to Ban ‘Veggie Burgers’ and ‘Vegan Schnitzels’ — A Move That Could Also Hit Cyprus
Brussels wants to reserve “meaty” terms for animal products, a decision that could reshape how plant-based foods are labeled and sold across Europe.
The European Parliament has voted to restrict the use of meat-related names such as “steak,” “burger,” and “schnitzel” for plant-based foods — a decision that could soon affect labels and menus across all EU member states, including Cyprus.
The proposal, backed mainly by conservative and right-leaning lawmakers, passed with 355 votes in favor, 247 against, and 30 abstentions, according to the Washington Post.
Supporters say it aims to protect farmers and prevent confusion among consumers, arguing that meat-related terms should apply only to animal products.
Critics, however, call the move unnecessary and protectionist. Consumer groups and major food retailers — including Lidl, Burger King, and Beyond Meat — argue that shoppers already understand what “vegan sausage” or “veggie burger” means. They warn that the measure could stifle innovation and slow the growth of Europe’s booming plant-based sector.
Cyprus, where supermarket shelves have increasingly filled with plant-based imports and restaurant menus now feature vegan versions of local dishes, would also need to comply if the regulation passes the EU Council. That could mean new labeling requirements, rebranding costs, and changes in marketing for local distributors.
Germany — Europe’s largest market for meat alternatives — could be hit hardest. Vegan and vegetarian food sales there have more than doubled since 2019, with the sector projected to reach $76 billion by 2045, according to the Good Food Institute Europe.
For now, the final decision will go to the EU’s 27 member states for approval before it becomes law — but the outcome could determine how Cypriot consumers and businesses talk about their “meatless” meals for years to come.
