Eureka Massalias Fashion Reborn is a living proof that fashion can evolve as a medium towards a meaningful change. Starting as a simple idea for clothing reuse, it transformed into a multi-level creative journey uniting people that have a shared vision; sustainability.

Through the collaboration of Eureka Massalias, the Cyprus Red Cross (Nicosia Branch), and Frederick University, a dynamic platform was created where education met social contribution and creativity.

• The Starting Point: Volunteers from the Cyprus Red Cross collected and prepared clothing that had reached the end of its life cycle. These pieces served as the "canvas" for the project.
• The Workshop: At Frederick University’s labs, Fashion Design students approached these garments with a fresh perspective—experimenting, deconstructing, and redesigning them to turn the old into modern and the familiar into fresh.
• The Mentors: Renowned designers added significant value by creating their own upcycled proposals and acting as mentors to the students, bridging the gap between academia and the professional fashion world.

The culmination of this journey will be presented through an impressive Fashion Show featuring creations by Frederick University students and the following established artists: Anice (Anna Hadjigregoriou), Andreas Zannetides, Anna Michaelidou, Vasiliki Charitonos, Gregory Morfi, Lash Dolls (George Georgiou), Eva Kyriakou, Lana Antoniadou, Leonie (Leoni Cleovoulou), Marina Nicolaidou, Maria Anaxagora, Maria Aristidou, Maria Neoptolemou, Menelaos Theodosiades, Natar Georgiou, Rafaella Arguyrou, and Sotiris Kazelis.

The curation and coordination are signed by Giota Koufalidou, who brought every detail to life with professionalism and creativity.

• Location: Old GSP Stadium, Nicosia
• Date: Wednesday, May 13, 2026
• Schedule:  18:30: Cocktail Reception / 19:30: Fashion Show
• Tickets: €25 (Available via Ticketmaster)

In a world where fashion is constantly changing, Eureka Massalias Fashion Reborn reminds us of something essential: old items do not lose their value; they simply wait to be rediscovered. In this philosophy, care is just as important as creation.

Eureka Massalias, with its new 6 Enzyme Power formula, penetrates deep into fibers to provide total cleanliness for everything you love to wear. It cleans deeply without wearing out the fabrics, helping beloved pieces from the past maintain their shape, softness, and character. Because what you love, deserves your care.

Click here to get your tickets