The Graffiti Artist Who Ended Up With $200 Million in Facebook Stock
Taking initiative to pursue your passions and true talents in life can seem daunting, uncertain, and without promise for stability. They may not always seem worth it at first, and you may question your decision every day. There are, however, various legitimate stories that exemplify the reward of overcoming the trials and tribulations in the pursuit of passion and talent. One such story is of David Choe, and how his passion for art, more specifically graffiti, enabled him to reach unfathomable heights.
Graffiti art has historically weighed poorly in the eyes of the public. It was viewed as vandalism in most cases, and rarely was it seen as art. That was until Banksy started making stencils in Bristol and London in the 2000’s, and the publication of his first book, Banging your Head Against A Brick Wall. This movement gradually inspired more artists experimenting with street art and graffiti, with which they were able to express ideologies and feelings on walls throughout cities. This is especially the case with artist David Choe who resided in Los Angeles.
David Choe's extraordinary story serves as a testament to the profound rewards that can unfold when people believe in themselves to follow their passions and seize unconventional opportunities. He was known for the creative chaos he displayed in his art. In an interview with Metroactive, he stated that art “was this internal desire [born] of being sick of everything you see… You just get angry. You’re pissed off because nobody likes you.” His art started to attract owners of establishments who invited him to paint murals at their restaurants such as the Kitchen in 2000, at the time owned by Fred Schleicher, who stated that people would visit the eatery simply to observe Choe’s art.
Later, in 2005, during the nascent stages of Facebook, the company sought an artist to infuse its headquarters with captivating murals. Sean Parker, Founding President of Facebook in 2004, was friends with David Choe. He was aware that Choe detested social media, however, due to Choe’s need for money, he accepted. The requested mural was a large project, which encouraged Choe to ask for $60,000, to which Facebook accepted. The social media company presented Choe with an option to receive payment in cash, or in Facebook shares.
Parker advised Choe to take the payment in Facebook shares, a decision he would most definitely not regret.
Fast forward to 2012, when Facebook's highly anticipated initial public offering (IPO) launched. The company's value skyrocketed, and the shares Choe had accepted years earlier became immensely valuable. Overnight, he found himself holding shares worth $200 million, forever altering his financial circumstances. Today, Choe has made appearances in various films and podcasts, including the Joe Rogan Experience (JRE) and the now popular Netflix series, Beef.
David Choe's bold decision to accept Facebook shares as payment for his artistry serves as an inspirational testament to the extraordinary rewards that await those who dare to follow their passions and embrace unconventional paths. His story embodies the spirit of unwavering self-belief, informed risk-taking, long-term vision, and seizing opportune moments.
Choe's journey urges aspiring artists and creatives to trust in their abilities, embrace taking risks, think beyond immediate gains, and remain open to unexpected opportunities. Ultimately, his triumph illuminates the transformative power of pursuing one's passions and daring to tread uncharted territories, igniting a beacon of hope and inspiration for all who endeavor to create and pursue their dreams.