Digital Tree Group proudly announces its direct investment in the local start-up “atokes.” The Group continues to expand its eCommerce and Innovation portfolio, following direct investments in Ergodotisi job portal, EKCO Maximum Power - Electric Charging Solutions, and The Mighty Kitchen.

Atokes. brings the innovative concept of “Buy it, your way!”—the first service of its kind in Cyprus. Consumers can purchase from over 4,000 available products immediately and repay them in monthly installments. No debit or credit card is required, and there is no deposit requirement or hidden costs. The process is 100% online, featuring simple registration and a quick approval process for the monthly payments. This enables consumers to get their hands on exactly what they need quickly and conveniently.

“We are excited to have ‘atokes.’ join the Digital Tree Group's family, as it will expand the company's momentum and offerings to Cypriot consumers. Digital Tree invests in innovative companies and talented teams that can make a difference; and we are confident that ‘atokes.’ will change the way consumers shop online," says Phanos Demetriou, CEO of Digital Tree Group.

“The ever-growing Digital Tree Group, which relies on innovation, flexibility, and the continuous adaptation to new industry standards, will undoubtedly and significantly help in the realization of our objectives and work. Similarly, we are equipped to contribute to the Group’s strategy in the best possible way, while maintaining the needs of our consumers as a priority. We are very excited and proud to be joining forces with the Digital Tree Group, and it’s an honour to be part of it,” added Fotis Karkampoulias, Director of atokes.