Netflix Unveils Subscriber Viewing Patterns: A Glimpse into Half-Yearly Trends
Revealing Top Titles and Viewer Engagement in the First Half of 2023
Netflix has recently stepped into a new era of transparency by releasing its first report on subscriber viewing habits for the initial six months of the year. Moving forward, Netflix aims to provide such insights twice a year.
The report presents detailed statistics, including the number of hours each title was watched, its release date, and its global availability. It specifically highlights titles that have surpassed the 50,000-hour viewing mark.
The report takes into account a vast array of 18,000 titles, monitoring the viewership from January to June 2023.
Highlighted in the report are the shows where audiences invested most of their viewing time:
-
The Night Agent, Season 1: 812.1 million hours
-
Ginny & Georgia, Season 2: 665.1 million hours
-
The Glory, Season 1: 662.8 million hours
-
Wednesday, Season 1: 507.7 million hours
-
Queen Charlotte: A Bridgerton Story: 503 million hours
Reflecting on Netflix's evolution, Co-CEO Ted Sarandos acknowledged the initial reluctance towards transparency to avoid aiding potential competitors. "In the early stages, we were forging a new path and learning along the way," he remarked in relation to the report.
This previous opaqueness, however, led to skepticism regarding the streaming giant's data.
Netflix also disclosed that over 60% of its titles released from January to June featured in the weekly Top 10 lists, a feature introduced in November 2021.