Microsoft-owned LinkedIn confirmed an experiment to TechCrunch, following reports of a LinkedIn user posting about videos. "I told you, once LinkedIn catches up to other platforms, it's over," wrote marketing professional Austin Hull. In a post, Hull showed his mobile screen on LinkedIn, where he tapped a "video" tab and scrolled through four short clips. These clips varied from a businesswoman discussing TV appearance lessons to a product engineer talking about her career. Another clip featured a woman introducing her career-centric episode, "Welcome to another episode of 'What I do for work.'"

The videos appearing to Hull are from regular LinkedIn posts with captions above each clip, likely indicating LinkedIn’s new way of presenting posts. If expanded, this feature might bridge the gap with YouTube, Instagram, Facebook, TikTok, Snapchat, and virtually every popular social networking platform, as this content presentation style is now fundamental for younger tech users.

Endless scrolling hasn’t always been well-received. U.S. officials worry it leads to increased social media addiction, potentially harming mental health.

The New Hampshire Attorney General's lawsuit filed in October against Meta concerning children’s mental health described endless scrolling as a "mechanism to thwart children's efforts to disengage from social platforms." The lawsuit stated, "Users are exposed to highly personalized content designed to keep them addicted. As a result, users often don't stop scrolling on their screens."