TheSoul Publishing announces the launch of World’s Fair Communications, a new strategic communications company aimed at companies looking to elevate their reputations onto the global stage.

With headquarters in the U.S., the company will be led by TheSoul Publishing’s former Vice President of Global Communications, Craig Radow, and the digital studio’s former Senior Director of Global Communications, Eric Schultz.

TheSoul will also serve as a partner alongside Radow and Schultz, who have a combined four decades of experience in media and PR.

Prior to leading communications for TheSoul, Radow served as Vice President of Global Publicity and Brand Marketing overseeing worldwide consumer marketing, publicity, global event activation, and social media for 20th Century Fox Studios’ consumer products division. He simultaneously led publicity efforts for 20th Century Fox Television’s U.S. distribution division, Twentieth Television.  Radow also held a number of PR roles in the home entertainment division of Universal Studios.

Schultz previously led media relations for clients including Capital Group, PepsiCo Food Service, and Avanade while serving as Director at Golin PR. He also spent more than a decade as a news producer at CNBC, MSNBC, Bloomberg, CNN, and Fox 5 New York.

World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communications, speaker development, brand identity & messaging, content strategy, awards, and reputation management.

"World's fairs celebrate innovation, forward-thinking, and accomplishment. Eric and I are thrilled to apply our communication expertise to brands that align with these ideals and aim to elevate their global reputation. For the last five years, it has been a privilege to work side by side with Artur Mamedov and the entire team at TheSoul Publishing and we are thrilled to extend this relationship in an exciting new way," shared Craig Radow, Co-founder of World’s Fair Communications.

Arthur Mamedov, CEO of TheSoul Publishing added, “Craig and Eric built our communications department from the ground up — elevating our global presence and recognition along the way. We are excited to expand together and partner on this new venture bringing their strategic vision to other global companies.”