In Episode 9 of Clicks & Cocktails - The Marketing Podcast, we sit down with Christiana Potsidou, Head of Marketing at Foody, to uncover the nuances of consumer behavior within Cyprus and how they impact marketing in the food delivery industry.

One fascinating insight Christiana shares is that consumer behavior varies even from city to city within Cyprus. These local distinctions are not just interesting—they have a profound impact on how Foody approaches its marketing activities. Christiana explains how Foody tailors its campaigns to meet the unique needs and preferences of consumers in each area, ensuring relevance and effectiveness in reaching its audience.

In addition to discussing behavioral trends, Christiana offers a practical tip on boosting sales for businesses in the food delivery sector. This advice is invaluable for marketers looking to enhance engagement and conversion, especially in a market as dynamic as Cyprus.

Tracking success at each stage of the customer journey is crucial, and Christiana dives into the key performance indicators (KPIs) that Foody uses to measure its impact. By focusing on the right metrics, Foody ensures that its strategies are data-driven and effective at every step, from initial engagement to customer retention.

To catch all of Christiana’s insights, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy. Don’t miss out on her expert advice on adapting to local consumer behavior and setting up the right KPIs for success!