In Episode 15 of Clicks & Cocktails - The Marketing Podcast, we close the season with a bang, featuring Xenia Chatziioannidou, General Manager at Innovation Leo Burnett. As one of the biggest advertising agencies in Cyprus, Innovation Leo Burnett has set the bar high for creative and consistent campaigns, and Xenia shares the secrets behind their success.

Xenia explains how Innovation Leo Burnett’s customer-centric approach allows them to create impactful campaigns tailored to each client’s needs. The agency’s focus on understanding the audience and delivering consistent results has cemented their reputation as a trusted partner for some of Cyprus’s most iconic brands.

“Creativity is not enough on its own. It has to be rooted in strategy and aligned with what the client needs,” says Xenia.

In our conversation, Xenia dives into the unique aspects of the Cypriot market, from the challenges of working with local and global brands to the importance of adapting marketing communications to a rapidly changing digital landscape.

She also highlights the role of creativity in driving results, sharing insights into what makes a campaign truly stand out in a competitive market like Cyprus.

According to Xenia, the secret to successful campaigns is not just great ideas but the ability to execute them consistently. She shares her perspective on how this consistency builds trust with clients and delivers measurable results over time.

To learn more about Innovation Leo Burnett’s creative process, the evolving marketing landscape in Cyprus, and Xenia’s tips for delivering consistent results, catch the full episode on YouTube, Spotify, or @digital.tv.cy.

Listen on Spotify

Special thanks to Henry’s Nicosia for hosting us and providing a festive backdrop to our season finale!