Philip Morris Cyprus celebrated the launch of its latest alternative smoking product in spectacular fashion, hosting an exclusive and elegant event at City of Dreams Mediterranean in Limassol. The evening was a dazzling showcase of innovation, entertainment, and refined hospitality — perfectly aligning with the brand’s vision of a smoke-free future wrapped in premium experiences.

Guests were welcomed into a meticulously curated atmosphere where every detail reflected sophistication. The venue, already a symbol of luxury, was transformed with ambient lighting, modern decor, and experiential zones that immersed attendees in the world of Philip Morris’ next-generation product.

A visually stunning drone show lit up the Limassol sky, setting the tone for what was to come.

The event also featured interactive experiences, including a sleek photobooth where guests could capture the moment, blending technology and lifestyle in a way that echoed the brand’s mission to reinvent smoking.

But the true highlight of the evening was the unforgettable live performance by music icon, Anna Vissi. Taking the stage with her signature charisma and powerhouse vocals, Vissi delivered a show-stopping set. Her presence added a cultural and emotional resonance to the evening, reminding everyone of the power of reinvention — a theme she and the brand share.

Philip Morris Cyprus’ launch event was more than a product unveiling — it was a celebration of transformation, innovation, and elegance. It marked a bold step into the future, and the brand's vision of a smoke-free transformation.