payabl., a leading European financial technology provider, is proud to return as Platinum Partner at Reflect Festival 2025, Cyprus’ largest and most influential technology and entrepreneurship event. Taking place on 15–16 May at the newly transformed Kolla Factory in Limassol, Reflect will once again unite thousands of innovators, founders, investors, and thought leaders from across Europe, the Middle East, and Africa.

Reflect 2025 is set to welcome 10,000+ attendees, 300+ startups, 250+ speakers, and 250+ investors across five content stages, with the Money Stage—sponsored by payabl.—hosting two full days of discussions on fintech, payments, crypto, investment, and the future of financial services.

• The Checkouts (r)Evolution – a keynote by Breno Alves de Oliveira, Head of Product at payabl., on how payment experiences are being reshaped by embedded finance, open banking, and AI.

• Checkout Cultures – a fireside chat exploring regional differences in payment preferences across EMEA, featuring seasoned payments strategist, Dwayne Gefferie.

• The Future is Borderless – a panel on unlocking cross-border payments with insights from Visa, Wargaming, and Bivial AG.

• Brand Power in Fintech – a bold panel featuring Exness, Hivebreed and Esfira Zaka, CMO of payabl., on why brand is fintech’s next growth engine.

• Scaling Emerging Markets – Ugne Buraciene, Group CEO of payabl., joins fintech leaders from NBG and Thndr to explore innovation in underbanked regions.

• The New Face of Fraud – Oleg Stefanets, CRO of payabl., discusses modern fraud tactics alongside experts from Mastercard and Bolt.

• AI in Finance – a forward-looking session featuring Thekla Paschali, CTO of payabl., on AI’s real-world role in fintech, moderated by world-class keynote speaker and published author, Dave Birch.

• DEI Without the Politics – Jolita Strasunskaite, Chief People Officer at payabl., on embedding inclusion in business strategy beyond compliance.

Commenting on the renewed partnership, Ugne Buraciene, Group CEO of payabl., said: “As a Platinum Partner for Reflect Festival, payabl. is proud to support a platform that champions innovation, collaboration, and the future of finance. The festival mirrors our own values—bold thinking, real impact, and a belief in technology as a force for good. We’re excited to once again spark meaningful conversations at the Money Stage and beyond.”

Reflect Festival continues to evolve as a catalyst for regional innovation. Stylianos Lambrou, Co-founder of Reflect Festival, added: “Reflect has grown into a key platform for collaboration between Europe, the Middle East, and Africa. We’re thrilled to have payabl. back as our Platinum Partner—together, we’re creating something truly transformative.”

Attendees are encouraged to download and use Brella—the official networking app—to make meaningful connections before and during the event.

View the full agenda and register here: https://reflectfest.com