Curious to learn more about the thinking behind this consolidation, the timing of the move, and the strategic outlook for the future, we spoke with the two co-founders. They walked us through how EKCO Maximum Power laid the foundation for the group, explained how they balance innovation with commercial viability, and shared what’s next as they scale their operations across Cyprus and beyond.

Over the years, each of our ventures—whether in EV charging, tool distribution, or other services—has matured independently. By uniting them under EKCO Group, we create a single platform for shared services (finance, marketing, operations) and a stronger brand presence across industries.

The timing was right once we reached a critical mass in our core businesses - especially in EV-charging and professional tools distribution - so that the synergies could immediately accelerate growth and simplify our customers' experience.

In my role as Co-Founder, I’m responsible for forging strategic partnerships, overseeing corporate finance and operations , setting our long-term vision and driving innovation across all industries we are active in. My experience in total solution design in terms of technology products and project execution skills, ensures that every client's criteria is met with seamless deployment. Meanwhile, Elias applies his strengths in business development, product placement, and financial planning to refine our market positioning, drive commercial growth, and keep every initiative firmly aligned with customer needs. This combination of strategic oversight, technical knowledge, and commercial acumen strikes the perfect balance between ambitious planning and hands-on execution.

EKCO Maximum Power began as a service integrator for EV charging infrastructure—designing, installing, and maintaining charging stations for commercial and public sites. Through that venture we built the processes and technical team needed for complex, regulated projects, and we forged partnerships with leading charger manufacturers and utility providers. The operational rigor and quality standards we established there now serve as the blueprint for every new EKCO business.

MaxTools marks our entry into the professional-tools distribution sector, directly addressing the challenge trades professionals and DIY enthusiasts face when sourcing reliable, high-grade equipment from multiple suppliers. Leveraging our established logistics network and service-support infrastructure, MaxTools delivers a single point of purchase complete with industry-leading warranties and local stock availability.

This strategic extension not only complements our energy and automotive services but also broadens and strengthens EKCO Group’s revenue portfolio.

When balancing innovation with commercial viability, we first ensure every opportunity delivers meaningful customer impact by solving problems more effectively than existing solutions, and we only move forward if it can also achieve sustainable margins within a reasonable timeframe. To support this dual focus, we dedicate a percentage of our budget to piloting new products/services while maintaining strict oversight of P&L metrics to drive each venture to breakeven as quickly as possible.

For the foreseeable future, our focus is squarely on scaling and strengthening the businesses already in the EKCO portfolio. We’re doubling down on expanding our EV-charging integration services and deepening MaxTools’ reach into professional tools distribution—enhancing operational efficiencies, growing our customer base, and investing in the teams and systems that deliver our core offerings. Naturally, if a strategic opportunity arises that directly complements our existing services we will evaluate it closely. But right now, our priority is to drive sustained growth and operational excellence across our current companies before branching into new areas.

What: EKCO Group

More Info