Top 25 Marketers to Watch in Cyprus in 2025

Top 25 Marketers to Watch in Cyprus in 2025

Highlighting achievements and promoting a stronger, more connected marketing community.

The marketing industry in Cyprus is growing at a rapid pace, and it's crucial to celebrate the incredible individuals who are shaping this space. To do this, I reached out to my LinkedIn network and asked for recommendations on the top marketers to watch in Cyprus in 2025. The response was overwhelming, and the list below showcases some of the most talented professionals making an impact on the island’s marketing scene.

Cyprus is home to a diverse group of marketers who are driving change across industries, from digital marketing to advertising, branding, and everything in between. These individuals have not only demonstrated outstanding skills but have also contributed to shaping the future of marketing in Cyprus. This initiative aims to highlight their achievements and promote a stronger, more connected marketing community.

Here are the Top 25 Marketers to Watch in Cyprus in 2025, as recommended by my LinkedIn network:

Alina Miroshnychenko

Title: Chief Marketing Officer

Company: CAPSBOLD

Alina has been driving CAPSBOLD’s innovative marketing strategies, combining data-driven insights with creative solutions to increase brand visibility and market share. Her leadership is a key factor in the company’s continued growth in the digital landscape.

Tom Marsh

Title: Chief Marketing Officer

Company: Nexxie Group

Tom has been at the forefront of Nexxie Group’s marketing success, with a focus on digital transformation and customer-centric strategies. He has implemented key initiatives that have expanded the company’s presence and solidified its position as an industry leader.

Irene Economides

Title: Chief Marketing Officer

Company: PHC Franchised Restaurants Public Ltd

Irene’s expertise in the restaurant industry has helped PHC Franchised Restaurants create powerful brand campaigns. Starting her career early in the organization. A marketer start to watch as she earned her way up with hard work and dedication! 

Evelina Stephanou

Title: Deputy CRM Manager

Company: Trafalgar Tickets

Evelina has played a crucial role in enhancing Trafalgar Tickets’ CRM strategy, ensuring a seamless customer journey from initial interest to ticket purchase. Her work has significantly boosted customer retention and satisfaction. Starting out her journey from a Cypriot startup which they grew and got acquired by Trafalgar Tickets. Definitely worth keeping an eye on this talent. Onwards and upwards.

Elpida Louca Michaelides

Title: Head Group Marketing, PR & Communication

Company: CNP Cyprus Insurance Holdings

Elpida’s leadership in marketing and PR has been pivotal in transforming CNP Cyprus Insurance’s brand identity. Her efforts in communication strategies have enhanced customer engagement and the company’s overall public image.

Nicola Christodoulides

Title: Marketing Manager

Company: M&S at Symeonides Fashion House Ltd

Nicola has driven the success of M&S in Cyprus, focusing on creating marketing campaigns that resonate with customers. An ambassador of customer loyalty and holistic experience from stores to online, she knows that marketing is beyond nice graphics. Her work has contributed to the brand’s continued relevance in the highly competitive fashion industry.

Marios Chailis

Title: Chief Marketing Officer

Company: Libertex Group

Marios has been instrumental in leading Libertex’s marketing strategy, focusing on customer acquisition and retention. His data-driven approach has positioned the company as a key player in the global trading sector.

Martijn Deddens

Title: Chief Marketing Officer

Company: MEXEM Europe

Martijn has been pivotal in scaling MEXEM’s marketing efforts, focusing on both customer growth and market positioning. His strategic vision has helped the company expand its presence in Europe and beyond.

Aphrodite Maoudi

Title: Head of Marketing

Company: Tototheo Global

Aphrodite leads marketing at Tototheo Global, driving growth through strategic marketing campaigns. Her work focuses on positioning the company as a leader in the tech and telecommunications industry. Aphrodite stands out in a very competitive field with her creativity and strategic orientation when it comes to marketing.

Profile photo of Aphrodite Maoudi

Sophia Tsene

Title: Group Marketing Manager

Company: Zorbas Group

Sophia has been a key figure in developing Zorbas Group’s marketing strategy, successfully expanding the company’s reach through targeted campaigns and brand activations. From unifying Group's different brands, enhancing Group's branding and relaunching brands with a steady annual growth both in customer based and employee satisfaction. We need to know her secret ingredient!

Profile photo of Sophia Tsene

Loucas Leonidou

Title: Head of Marketing & CX

Company: Toyota Cyprus

Loucas has led Toyota Cyprus’ marketing and customer experience strategies, ensuring the brand’s continued success by focusing on customer satisfaction and brand loyalty. Unifying all channels and teams internally, from sales, in store experience and client communication, we have definitely seen a shift into brands perception in the market. A person who is not afraid to step out of the box and understands the importance of making international brands relevant to the local market.

Profile photo of Loucas Leonidou

Jesse Lewis

Title: Head of Events

Company: IronFX

Jesse has transformed IronFX’s event marketing, curating high-impact events that enhance the brand’s global presence and customer engagement.

Profile photo of Jesse Lewis

Yiannis Ioannou

Title: Chief Marketing Officer

Company: Alphamega & Bean Bar (C.A. Papaellinas Emporiki Ltd)

Yiannis has been leading Alphamega’s marketing initiatives, focusing on strategic campaigns that have solidified the brand’s position as a household name in Cyprus. He leads 360 campaigns in numerous channels and manages to transform and communicate Brands image from online to online and vice versa.

Profile photo of Yiannis Ioannou

Artemis Pnevmatikou

Title: Head of PR & Communications

Company: Techisland

Artemis has helped shape Techisland’s public image and communication strategies. She has many years of experience working for the biggest agencies with some of the most recognizable brands. Now she is an integral part of bringing the tech community together. 

Profile photo of Artemis Pnevmatikou

Nadia Ivanova

Title: Chief Communications Officer (CCO)

Company: Unlimit

Nadia has been instrumental in managing Unlimit’s communication strategy, enhancing the company’s public relations efforts and helping build a strong brand presence.

Profile photo of Nadia Ivanova

Alfonso Cardalda

Title: Chief Marketing Officer

Company: Exness

Alfonso’s leadership has been pivotal in Exness’s global expansion. His innovative marketing campaigns have helped position the company as a top financial services brand.

Exness CMO Alfonso Cardalda on rebranding the world's largest FX & CFDs  broker - FX News Group

Savvas Christodoulou

Title: Marketing Manager

Company: Nicosia Mall

Savvas’s marketing strategies at Nicosia Mall have helped attract both local and international visitors, making the mall a prime shopping destination in Cyprus. From communication campaigns to marketing activations, year after year, Nicosia Mall has been on top of creativity, bringing to the local market campaigns that are very much to the international standards.

Profile photo of SAVVAS CHRISTODOULOU

Esfira Zakas

Title: Chief Marketing Officer

Company: payabl.

Esfira leads the marketing efforts at payabl., enhancing the company’s visibility and driving growth in the payments sector through strategic marketing initiatives while managing various teams from events, performance, digital and so on. Efsira is one of the brightest stars on the island.

Profile photo of Esfira Zakas

Nicole Pitsilli

Title: Group Marketing Manager

Company: Thanos Hotels & Resorts | Kult Boutiques

Nicole has been instrumental in developing marketing strategies for Thanos Hotels & Resorts, ensuring a luxurious and seamless experience for their customers. Running campaigns in various countries of the world while maintaining and communicating the high standards of the brands she manages, she’s knows everything about luxury and marketing and all the challenges it entails.

Profile photo of Nicole Pitsilli

Anton Deykin

Title: Head of Project Marketing

Company: bbf:

Anton is responsible for overseeing project marketing at bbf:, bringing innovative marketing strategies to life for various projects across different sectors.

Profile photo of Anton Deykin

George Pissis

Title: Marketing Manager

Company: The Mall of Cyprus

George has played a significant role in shaping the marketing strategy at The Mall of Cyprus and Mall of Engomi making them into Fashion destinations. You simply can't ignore the ongoing activities for families and interactive events happening at the Malls making them the right destination for all.

Profile photo of George Pissis

Andrea Stavrinidou

Title: General Manager

Company: Gloria Jean's Coffees Cyprus

Andrea’s leadership at Gloria Jean’s Coffees has helped elevate the brand’s presence in Cyprus. Her strategic approach to customer experience and marketing has driven the company’s growth and success in the local coffee shop industry.

Profile photo of Andrea Stavrinidou

Eirini Christodoulou

Title: General Manager

Company: Beauty Line C.A. PAPAELLINAS

Eirini has played a key role in enhancing Beauty Line’s marketing strategies, focusing on elevating the brand’s image and expanding its customer base. Building brand loyalty while maintaining relevancy while attracting new audiences, their marketing efforts, communication campaigns and experiential events can't go unnoticed. Eirini, knows everything about beauty and experiential marketing, working hard all the way up to the top

Eirini Christodoulou nominated for the IN Business Awards 2023 for Manager  of the Year

Theoni Pilavaki

Title: Senior Brand Manager

Company: PPD Global

Theoni has contributed significantly to the development of Leon Beer's strategy, ensuring the company remains competitive and top-of-mind in its industry. Shifting brand perception while understanding the brand’s audience and being relevant and presence. Theoni is the person who can transform a brand’s persona into an actual campaign.

Profile photo of Theoni Pilavaki

Alexei Dozortsev

Title: Chief Marketing Officer

Company: ARIS LIMASSOL FC

Alexei has led ARIS LIMASSOL FC’s marketing initiatives, creating innovative campaigns that connect the team with fans and elevate its brand in the sports industry.

Profile photo of Alexei Dozortsev

These individuals represent just a fraction of the talent driving marketing innovation in Cyprus. Their work and achievements are inspiring, and I’m proud to be able to highlight their contributions to the industry. As we look ahead to 2025, there’s no doubt that Cyprus will continue to see growth in its marketing sector, thanks to the efforts of these trailblazers.

If you’re in the marketing field in Cyprus or have any recommendations, I’d love to hear from you! Let’s continue to support and celebrate the amazing work happening here.

Who else should we include in the next feature? Are there any other categories or industries you'd like us to highlight when showcasing top marketers in Cyprus? Stay tuned for our upcoming feature in January, where we’ll shine a spotlight on standout talent within advertising agencies.

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