In Episode 6 of Clicks & Cocktails - The Marketing Podcast, we sit down with Angelos Chontoulidis, Country Manager at Stoiximan CY, to discuss the unique challenges and opportunities that come with marketing in the gaming and betting industry.

One of the key takeaways from this episode is the importance of sponsoring teams and events. Angelos highlights how these partnerships are not only a way to increase brand visibility, but to also align with business goals. Sponsorships are a powerful tool for engaging potential customers and building brand loyalty—an essential aspect of marketing in such a competitive space.

We also dive into the strategies Stoiximan employs to attract new users while effectively upselling to existing ones. Angelos explains how understanding user behavior and offering tailored incentives can help drive both acquisition and retention, making it a vital part of their marketing plan

In a regulated industry like gaming and betting, local market regulations play a significant role in shaping marketing activities. Angelos shares how Stoiximan adapts its strategies to comply with these regulations while continuing to innovate and expand its reach within the local market.

To hear Angelos’ full insights on gaming marketing, event sponsorships, and user engagement, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy. Don’t miss out on learning how Stoiximan navigates this exciting and evolving industry!