In Episode 10 of Clicks & Cocktails - The Marketing Podcast, we get an exclusive look into the 2024 Carob Awards with the Organizational Committee. This prestigious event is dedicated to celebrating the best in Cypriot advertising, recognizing the talent and hard work that go into building memorable and effective campaigns across the country.

The Carob Awards were established to highlight creativity in advertising across all forms of media and communication in Cyprus. These awards serve three main purposes:

1. Celebrating Creativity: The awards recognize the creativity and innovation in advertising, regardless of the media channels or communication methods used.

2. Honoring Talent and Hard Work: They acknowledge the dedication and expertise of advertising professionals in Cyprus, who consistently strive to create stronger, more effective, and more imaginative campaigns.

3. Creating a Historical Archive: By awarding the most impactful campaigns each year, the Carob Awards contribute to building a long-term record of advertising excellence in Cyprus, preserving a legacy of creative work for future generations.

In this episode, the committee shares the immense effort that goes into organizing such a significant event—from conceptualization to execution. We discuss the transparent use of proceeds from the awards, highlighting how the Carob Awards support the local industry’s growth and innovation.

The Carob Awards play a vital role in encouraging growth and creativity in Cypriot advertising. By recognizing outstanding work and providing a platform for industry professionals, the awards help raise the bar and inspire others in the field to pursue excellence.

To learn more about the Carob Awards, the dedication behind organizing this celebration, and its impact on Cyprus’ advertising landscape, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy. Discover how the Carob Awards contribute to a thriving advertising industry in Cyprus!