In Episode 7 of Clicks & Cocktails - The Marketing Podcast, we sit down with Christopher Rossi, Head of Digital Marketing at Pafilia Group, to discuss how data-driven marketing can transform the real estate industry. Christopher shares how Pafilia uses CRM tools like HubSpot to connect every digital touchpoint, providing a comprehensive view of customer interactions and campaign effectiveness.

Christopher explains the importance of CRM in real estate marketing, emphasizing that all of Pafilia’s campaigns are integrated with HubSpot CRM. By tracking every customer interaction—from page visits to conversations with agents—Pafilia is able to understand the full customer journey, which often involves multiple touchpoints and a longer conversion process.

We discuss how aligning sales and marketing efforts can have a significant impact on real estate success. By ensuring that both teams are working towards common goals, Pafilia is able to create a more cohesive strategy that not only drives leads but also improves conversion rates.

Christopher shares how data insights from the CRM allow Pafilia to measure engagement at every level. From tracking which visuals captivate their audience to understanding when leads are most likely to convert, this data-driven approach enables Pafilia to fine-tune its campaigns for maximum impact and better results.

For a deeper look at how Christopher and his team at Pafilia harness CRM tools to drive real estate success, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy. Discover how data-driven marketing and CRM integration can elevate your sales and marketing strategies!