In this episode we sit down with Stefanos Christodoulou, Marketing & Admissions Manager at PASCAL International Education, to discuss how data-driven marketing transforms the education sector, from lead generation to full admissions.

Stefanos sheds light on the unique complexities of the education industry’s "sales journey." Unlike other sectors, the education funnel involves multiple touchpoints, including in-person visits and direct interactions with teachers. These stages are crucial in building trust and ensuring prospective students and their families make informed decisions.

“Education is deeply personal. It's not just about attracting leads but guiding them through a meaningful journey,” Stefanos shares.

At PASCAL International Education, reviewing campaigns weekly is a cornerstone of their marketing strategy. Stefanos highlights the importance of monitoring KPIs at every stage, from initial inquiries to applications and ultimately admissions. By leveraging HubSpot CRM, the team ensures that their campaigns are both strategic and measurable, allowing for constant optimization.

In Cyprus, where a significant portion of new students come from expat families, running campaigns consistently throughout the year is essential. Stefanos explains how PASCAL adapts its messaging and outreach to appeal to this dynamic audience, ensuring relevance and maximizing impact.

“Education marketing in Cyprus requires a global perspective while maintaining local relevance,” Stefanos explains.

Listen to the full episode here: Spotify link here. Learn more about the intersection of education and marketing and discover actionable tips for integrating CRM into your campaigns.