In Episode 4 of Clicks & Cocktails - The Marketing Podcast, we sit down with George Roussos, Brand Manager for Maserati and Bentley Cyprus, to discuss how global luxury brands adapt their marketing strategies for the Cypriot market.

One of the key topics in this episode is the unique media space in Cyprus and how international automotive brands navigate it. George shares insights on how Bentley and Maserati successfully execute their campaigns in this competitive market, often using localized content to resonate with Cypriot consumers.

George discusses how these iconic brands tailor their messaging to the local culture, highlighting the importance of being relevant and relatable while maintaining the prestige associated with luxury automobiles. He explains how content needs to strike the right balance between international appeal and local relevance.

We also dive into the importance of customer experience in the showroom. In the world of luxury cars, every interaction counts. George emphasizes that creating an exceptional showroom experience is crucial to turning interest into sales and ensuring brand loyalty. From personalized service to immersive brand experiences, customer experience is paramount.

To hear George’s insights on localizing content for the automotive market and the vital role of customer experience in luxury showrooms, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy. Get the inside scoop on luxury marketing strategies in Cyprus!