In Episode 12 of Clicks & Cocktails - The Marketing Podcast, we’re joined by Louis C. Castellani, Marketing Manager at Bet On Alfa. With their extensive presence across Cyprus, Bet On Alfa has mastered the art of customer retention and engagement. Louis reveals how their strategy revolves around leveraging their local footprint while focusing on providing consistent value to their clients.

Bet On Alfa’s network of betting shops serves as a cornerstone for its success. Louis explains how having physical locations across Cyprus enables the company to maintain strong connections with customers and build a loyal user base. Bet On Alfa ensures its services resonate with its audience by understanding local preferences and habits.

While growth is always a goal, Louis emphasizes that retaining and increasing the activities of existing users remains a top priority. In his words, “Providing value to clients isn’t just a tactic; it’s a philosophy.” This focus on delivering value has become a key driver for Bet On Alfa’s success.

One of the most memorable takeaways from this episode is Louis’s advice about the importance of synergies. He emphasizes that fostering strong partnerships—whether with colleagues, partners, or clients—is a crucial ingredient for professional growth. “Synergies are valuable throughout your career. They’re what help you grow,” he notes.

Listen to the full episode on Spotify