On October 16-17, the debut Elevate Summit 2024 took place in Limassol, Cyprus, marking a significant moment for the local and international real estate community. With over 2 000 attendees, the summit brought together industry leaders, developers, and innovators to explore the evolving relationship between real estate and technology. With a clear focus on proptech and forward-thinking strategies, Elevate Summit served as a platform to discuss the latest trends that are reshaping the industry globally.

One of the key players behind the success of the event was the Marketing & Media Partner, a creative marketing agency CAPSBOLD that not only developed eye-catching content and realistic 3D visuals but also took to the stage to share invaluable insights. Two of their top speakers delivered presentations, each focusing on different aspects of branding and marketing in real estate.

Olga Loktionova: The Power of Branding and Marketing Trends in Real Estate

Olga Loktionova, PR Director at CAPSBOLD, engaged the audience with her keynote on the branding and marketing trends reshaping the global real estate industry. She highlighted how emotional branding and influencer marketing are transforming the industry by building deeper, more personal connections with buyers. "Today's real estate marketing is about more than properties—it's about selling a lifestyle," Olga emphasized.

She also discussed Cyprus' emerging role as a promising real estate market, thanks to its attractive tax incentives and Mediterranean lifestyle. Olga predicted significant growth for Cyprus, with the residential property market expected to reach €87 billion by 2024. To succeed, developers must focus on positioning property as a lifestyle investment, not just a financial asset, and tap into the emotional motivations of global buyers.

Olga’s presentation also explored how CGI technology is revolutionizing the market, creating 3D videos with wow-effects that captivates buyers. These tools are among the simplest and cost-effective ways to attract attention online, allowing developers to showcase properties in an immersive way, even before construction is completed. This emotional connection helps engage potential buyers early in the process, long before they see the finished product.

Oksana Baykova: Tips for Luxury Marketing – Strategies for Building Premium Brands

Oksana Baykova followed with a highly engaging workshop on luxury marketing and strategies for building premium brands in the real estate sector. Oksana’s session provided both macro-level insights and practical tips on how to position luxury real estate in an increasingly competitive market.

She began by breaking down the differences between premium and luxury, identifying three crucial elements for any luxury brand to succeed:

1. Visuals: Luxurious branding starts with premium visuals—minimalist designs, high-quality textures like gold and marble, and timeless elegance.

2. Storytelling: Personal stories sell. Entrepreneurs should position themselves as the face of their brand, using their journey and personality to build loyalty and trust.

3. Exclusivity: Luxury starts where the brand generateds the most awareness and interest with the least availability.

Oksana also turned her focus to real estate, providing clear, actionable tips for developers looking to break into the luxury market:

• Unique Selling Points & Positioning: Highlight exclusive locations and emphasize architectural innovation and premium services.

• Customer Experience: Deliver white-glove service that goes beyond the purchase, providing ongoing personalized attention and concierge support.

• Premium Visuals: Ensure every visual component—from the property brochure to digital content—embodies refinement and sophistication.

• Marketing & Sales Strategy: Build bespoke marketing campaigns and use targeted ads on trusted platforms. The key to selling luxury real estate lies in emphasizing exclusivity and scarcity.

As well as showcasing cutting-edge proptech and real estate innovations, Elevate Summit 2024 also provided a stage for marketing experts to share strategies to help developers build stronger brands and connect with their audiences.

As Cyprus continues to attract global real estate interest, events like the Elevate Summit prove that the island is ready to lead the conversation on the future of real estate and technology.

CAPSBOLD is a global creative marketing agency renowned for its bold, loud campaigns as well as engaging 3D videos and motion design. We collaborate with prominent projects such as Beonix, ETKO events, Reflect Festival, Elevate Summit and many more. 

Our services include creative concepts, branding, social media marketing, digital marketing, web development and production services. From unique concepts and branding to SEO, PPC, and video production, we help clients establish a strong market presence and promote their campaigns worldwide.

Website: https://capsbold.com/