Palta is celebrating a major milestone for its flagship product, Flo Health Inc., which has successfully raised over $200 million in Series C funding. The funding round was led by General Atlantic, a leading global growth equity firm with assets exceeding $80 billion. This investment has elevated Flo’s valuation to over $1 billion, officially securing its status as a femtech unicorn.

Flo Health, now the most downloaded app in the Health & Fitness category, supports nearly 70 million monthly active users and close to 5 million paid subscribers. Remarkably, one in four women in the United States uses the app, highlighting its widespread adoption and critical role in women’s health.

CEO Yuri Gurski expressed pride in this achievement, noting that Flo’s journey from a simple idea to a leading health app reflects the potential for innovative products to make a significant impact. "For me, this achievement is particularly meaningful as it demonstrates that great success can be built on products that truly benefit people. [...] We are confident that the past ten years, from my initial idea in an Excel sheet to becoming the world’s largest health app, are just the beginning for Flo. With our new partners, we’re excited to elevate Flo to new level and fulfill our mission to revolutionize women's healthy."