Skroutz, the most popular marketplace in Greece, continues to invest in innovation by introducing the new AI Assistant, a digital shopping advisor that offers a personalized, immediate, and user-friendly shopping experience. Through artificial intelligence, Skroutz further simplifies the online shopping process, bringing the experience of a physical store into the online world.

With the AI Assistant, the expertise of an experienced salesperson is transferred to the digital environment of Skroutz, offering personalized suggestions, instant answers, and support at every stage of the purchasing journey.

Natural Language Search:
Users can communicate with the AI Assistant as they would with a salesperson or a friend. They can describe what they are looking for, even if they do not remember the exact name of the product.
Questions such as “Which phone has a good camera?”, “I need running shoes,” or “I want to buy a dress for a wedding – what do you recommend?” can now be addressed to the AI Assistant, with consumers receiving detailed and well-informed responses tailored to their shopping needs.

Product Comparison:
The AI Assistant compares features, prices, and reviews within seconds and recommends the product that best fits the user's needs.
For example, if a consumer is looking for a new laptop, the AI Assistant does not simply provide a list of models. Instead, it inquires about the consumer’s specific needs, focusing on memory, graphics cards, and other key specifications, ensuring truly personalized recommendations.

Smart Market Research:
The AI Assistant suggests alternative options for out-of-stock products, provides updates on the latest trends, and highlights popular products in each category.

Instant and Reliable Answers:
It resolves questions and provides useful information in real time.

In the future, the AI Assistant will evolve even further, with plans to integrate additional features, such as connections with other Skroutz services, to offer a more comprehensive shopping experience.

Maria Arnaoutaki, Head of Product Management at Skroutz, stated: “We believe that artificial intelligence can transform the way we shop online, making the experience more natural and less technical. With the AI Assistant, Skroutz redefines what ‘easy online shopping’ means.”

For more details about the AI Assistant, how it was designed internally, and how it aims to make online shopping even simpler, easier, and faster, you can find more information here.

Skroutz S.A. connects millions of consumers with thousands of stores through Greece’s largest online shopping platform. Skroutz expanded its operations to Cyprus in 2022.

Consumers can find over 28 million products from around 8,000 partner stores on skroutz.cy, enjoying shopping security, guaranteed delivery and refunds, and free returns on every purchase made through Skroutz.

The company’s vision is to offer a complete shopping experience for consumers and the most efficient sales channel for its partners.

Founded in 2005 and headquartered in Athens, Skroutz S.A. employs more than 600 people. After 20 years of operation, it is firmly established as the reference point for the ideal shopping experience, recording more than 8 million monthly visits.