Threedium, a pioneer in 3D and augmented reality (AR) commerce solutions, has announced the acquisition of MagicalStage, a leading 3D configurator studio based in Portugal. The move strengthens Threedium’s mission to redefine product personalisation and visual commerce across industries, particularly in the furniture sector.

MagicalStage is widely recognised for its sophisticated web-based 3D configurators tailored for modular sofas, shelving systems, and other intricate, made-to-order furniture items. In addition to configuration tools, the studio offers high-quality 3D rendering and modelling services, ensuring that every product is displayed online with exceptional detail and accuracy.

"We're joining forces with Threedium, a leader in real-time 3D and AR solutions," said Nuno Frade, Managing Director of MagicalStage. "This collaboration marks a significant step forward in scaling visual commerce solutions for the furniture industry."

The acquisition reflects a broader strategy by Threedium to lead the future of retail technology. As consumer demand for customisable, immersive shopping experiences grows, Threedium aims to deliver scalable tools that merge real-time 3D technology with advanced configurator capabilities.

"3D configurators and made-to-order collections are not just a trend—they are the future of retail," said Mike Charalambous, CEO of Threedium. "By onboarding MagicalStage, we're taking a decisive step to build the most powerful, scalable, and intelligent configurator tools on the market. Together, we're setting new benchmarks in product personalisation."

Effective immediately, MagicalStage will become part of Threedium, contributing its expertise in complex 3D configurations to Threedium’s international client base. The integration is expected to accelerate the development of immersive commerce tools that elevate the online shopping experience, especially in sectors where personalisation and visualisation are key.