Nicoletta Georgiou is a marketing and communications professional with over eight years of experience in branding, media, podcasting and event management. She has held roles in organizations such as IMH, Webarts, and EY Cyprus, building a career at the intersection of marketing, branding, communications, and strategic storytelling. Alongside her professional roles, Nicoletta is actively involved in storytelling-led initiatives. She co-creates narrative-driven content through the YouTube channel Matchday Explorers, focusing on human stories, travelling, and lived experiences around football. She also leads communications for Open House Nicosia, a volunteer initiative opening the city’s architecture and spaces to the public through storytelling and community engagement. Across all her work, she has supported and led marketing and communication initiatives for a wide range of clients - from lifestyle and consumer brands to large corporate organizations, real estate, technology and financial institutions, and banks - developing a well-rounded, human-centered approach to communication. Currently, she serves as the Integrated Media Manager of The University of Nicosia, overseeing media and communications.