On Monday night (09/09), Apple unveiled its new products, including the highly anticipated iPhone 16 models, the next generation of Apple Watch, and new AirPods, once again revolutionizing mobile technology.

The standout feature of the new iPhone models—the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max—is that they are entirely designed around Apple Intelligence, Apple’s proprietary Artificial Intelligence applications.

The new iPhones will be available in black, white, blue, petrol, and pink.

According to Apple CEO Tim Cook, while the new models are built with Apple Intelligence in mind, the iPhone 16 series will not immediately launch with all these features.

Apple revealed more details about its AI capabilities, which include AI-powered writing tools to help users compose emails and text messages. Apple’s AI will also enable more natural conversations with Siri.

"Apple Intelligence marks the beginning of a new era for Siri, making it more natural, context-aware, and personal, with richer language comprehension," said Craig Federighi, Apple’s Senior Vice President of Software Engineering.

Siri will now be able to pull information from users’ text messages, meaning it can remind you of TV show and music recommendations sent by friends.

“You’ll be able to say, ‘Send Erica the photos from Saturday’s barbecue,’ and Siri will find the photos and send them immediately,” Federighi added.

Apple had previously hinted at some of its new AI features, including custom AI-generated emojis and more accessible photo search options.

The iPhone 16 will allow users to gather information about their surroundings simply by pointing their camera, Apple announced.

The camera control feature, accessed via a side button on the phone, will give users access to "visual intelligence," Federighi explained.

For example, after pressing the camera control button, a user can point the camera at a restaurant, and the iPhone 16 will display information such as reviews, the menu, and reservation options.

Federighi noted that this "visual intelligence" can also be used to identify things like dog breeds or landmarks and can be integrated into users' calendars.

Apple also mentioned its collaboration with OpenAI, the creators of ChatGPT, to power some of these features. Federighi demonstrated how the camera control could access ChatGPT for homework assistance.

The iPhone 16 will be the first model specifically built for generative AI, allowing users to create text and images using natural language prompts.

A pressing concern for consumers is the price at which the new iPhones will enter the U.S. market.

As announced, the iPhone 16 will start at $799. The iPhone 16 Plus will start at $899.

The iPhone 16 Pro will be priced at $999, while the iPhone 16 Pro Max will cost $1,199.

Both models will be available for pre-order starting Friday and will hit stores on September 20. Notably, the prices are the same as last year’s iPhone 15 Pro.

The Apple Watch Series 10 will feature a 30% larger display, 40% higher brightness, and a more energy-efficient design, allowing for faster charging.

It also offers better wide-angle viewing and is 9.7 mm thinner than its predecessor. Users can play music directly from the watch's speaker without needing headphones.

The watch will be available in rose gold, silver, and black, along with the new Titanium Apple Watch Series 10, which is 20% lighter than the previous model. The watches are made from 95% recycled titanium.

Apple introduced the latest version of its AirPods, which it describes as the most "comfortable" set yet. These AirPods come with features typically found in the higher-end Pro model, such as active noise cancellation and "transparency mode," which allows users to hear their surroundings.

Apple stated that the AirPods 4 were redesigned with advanced modeling tools to ensure a better fit in users' ears. They also come with more controls for playing and pausing music, making and ending calls, and now include USB-C charging via the case.

Other upgrades include longer battery life (up to 30 hours) and an improved chip for a richer listening experience.

The new AirPods 4 will be priced at $129, while the AirPods 4 with active noise cancellation will cost slightly more at $179.

Both are available for pre-order now and will be available in stores on September 20.