The quarterly results from technology giants to be released over the next two weeks will provide insight into the economic benefits of artificial intelligence and whether large investments in AI will be sustainable in the long term.

Analysts at Wedbush Securities, one of the Wall Street firms that strongly supports AI, expect that "profit growth will accelerate with the AI revolution and the wave of transformation it causes."

However, analysts anticipate double-digit percentage growth for tech giants like Microsoft and Google, in contrast to Apple, which was slow to enter the AI field and is expected to see only a 3% increase in profits.

Apple, which will report its financial results on August 1st, only introduced its Apple Intelligence system last month and plans to gradually roll it out in the coming months, initially limited to its latest iPhones.

CRFA analyst Angelo Zino estimates that the impact of the new features will not be noticeable until the introduction of the iPhone 16 in September, as it will be the first smart phone to have AI capabilities across all models.

He also noted that Meta has increased its AI investment estimates, having committed several billion more to semiconductors, servers, and data centers—elements necessary for the development of AI technology for content creation (generative AI).

However, CFRA expects Meta's revenue growth rate to slow towards the end of the year due to the pressures from AI investment expenses.

Regarding the results from Microsoft, expected on July 30, and Amazon (August 1), CFRA anticipates strong results from these cloud service giants.

Microsoft is considered well-positioned to leverage AI for content creation, having already invested $13 billion in OpenAI, the startup behind ChatGPT.

It is crucial for Microsoft to succeed in this area, said Jeremy Goldman of eMarketer, adding that the market is prepared to give Microsoft some leeway.

As for Amazon, investors want to see that the acceleration in growth from the first quarter was not a fluke due to AWS's performance, said Matt Bridgeman of Hargreaves Lansdown.