Alpha Bank Cyprus reaffirmed its long-standing solidarity with patients suffering from kidney disease by actively supporting the work of the Cyprus Association of Kidney Patients' Friends. Once again, the Bank was the Main Sponsor of the 33rd Annual Awareness and Prevention Week for Chronic Kidney Disease, reinforcing efforts in awareness and prevention.

Under the central message of the global campaign “Are Your Kidneys OK? Detect early, protect kidney health,” Alpha Bank Cyprus, in addition to its financial support, actively participated in the nationwide fundraising campaign by making its Branch Network available from 10 to 21 March for the sale of contribution vouchers worth €2, €5, and €10.

As part of the Awareness and Prevention Week, awareness-raising activities were carried out to inform the public about kidney disease and the importance of early diagnosis.

The Director of Marketing and Public Relations at Alpha Bank Cyprus, Ms. Elena Konstantinou Riri, emphasized the importance of this campaign, stating:

"Recognizing the ever-growing role of Corporate Social Responsibility, Alpha Bank Cyprus is committed to meaningfully contributing to the creation of a more sustainable and supportive social environment. Through targeted initiatives and actions, it responds to the real needs of Cypriot society, strengthening solidarity and social cohesion.”

With people at its core, Alpha Bank Cyprus continues to actively support society, investing in initiatives that make a difference and improve the quality of life for our fellow citizens.