The Deputy Minister to the President of Cyprus, Irini Piki, has announced the launch of a campaign to strengthen Cyprus’s international image in collaboration with the global communications firm KREAB.

“Invest Cyprus, in partnership with the Presidency of the Republic, is initiating this campaign with KREAB, selected through a competitive process,” stated Piki in a post on the social media platform X.

She emphasized that the government is taking steady steps to enhance Cyprus’s global reputation, with a focus on bolstering the economy’s sustainability and competitiveness. “With a strategic vision and significant reforms, we are turning a new page and moving forward, strengthening the credibility of our country,” Piki noted.

The Deputy Minister highlighted the importance of effectively communicating these changes on the international stage. She stressed that eliminating outdated or incorrect perceptions about Cyprus will generate significant benefits for both the economy and society.

Founded in Stockholm in 1970, KREAB is a global leader in strategic communications, public affairs, and reputation management. The firm integrates creativity, innovation, and collaboration into its advisory services, which span corporate communications, financial communications, public affairs, and sustainability. Guided by its core values of integrity, respect, commitment, excellence, and trust, KREAB has decades of experience managing complex assignments, including crisis communications, reputation challenges, and change management.