Digital Tree, a leading digital media and technology group in Cyprus, announces the acquisition of the iconic domain INK.com, marking one of the most strategic moves in the Cypriot media landscape and solidifying its position as a key shaper of the future of digital journalism in Cyprus and beyond.

The acquisition of INK.com, made possible through the network of Digital Tree’s strategic investors and advisors, signals a decisive step towards modernization, innovation, credibility, and the adoption of international best practices in the media industry.

“INK.com is more than just a domain – it’s a statement,” said Theodoros Middleton, Executive Chairman of Digital Tree. “INK.com gives us prestige, a strong identity, and the ability to reimagine what media should look like in the modern digital era.”

With INK.com, Digital Tree aspires to build a platform that is modern, reliable, and human-centered, restoring public trust in journalism. In an age dominated by fake news, misinformation, and online “trolls,” the goal is to revive authentic and trustworthy journalism, while modernizing the way news is written, consumed, and understood—particularly among younger generations.

The platform will bring together news, lifestyle, politics, economy, and social issues under a unified, state-of-the-art “digital roof,” redefining how audiences experience media and offering an integrated, engaging news experience.

This initiative forms part of Digital Tree’s five-year strategic plan, which envisions the expansion of INK.com across multiple languages and its strategic growth into new markets, including Southeast Europe, the Middle East, and North Africa (MENA).

Digital Tree is a pioneering company in Cyprus’s digital ecosystem, managing an extensive portfolio of media, services, and innovation ventures.

Its media arm includes Kerkida, Offsite News, Brief, Fast Forward, Avant Garde, MyLife, Proper Property, the video recipe platform Kitchen Island, radio stations Klik FM and Choice FM, the OTT platform Digital TV, and a Digital Out-of-Home (DOOH) network of screens.

In addition, Digital Tree operates in digital marketing, content production, web development, and contact centersthrough OW Digital, Cube Productions, Evresis, and PLATX.

In the field of innovation and e-commerce, the Group has invested in dynamic Cypriot startups such as Ergodotisi, Atokes, The Mighty Kitchen, and Science of Sports.