Digital Tree, the leading digital media and services group in Cyprus, is proud to announce an exclusive partnership with Threedium, a global pioneer in 3D and Augmented Reality (AR) infrastructure. This collaboration positions Digital Tree as the sole provider of Threedium’s cutting-edge spatial computing solutions in the Cypriot market, enabling local brands to transform their digital presence through immersive, high-fidelity 3D experiences that bridge the gap between physical products and digital commerce.

Threedium is a world leader in 3D engine technology, specialized in democratizing the creation and distribution of lightweight, web-based 3D and AR content. As the trusted infrastructure for global giants across diverse industries—including Mercedes-Benz, Girard Perregaux, Amazon (AWS), Bang & Olufsen, and the LVMH Group (Rimowa, Louis Vuitton, Fendi, Bulgari)—the platform manages and scales high-fidelity 3D models across major eCommerce ecosystems. By leveraging this 'Digital Twin' technology, businesses can now offer customers the ability to interact with products in high definition, leading to significantly higher engagement rates and a substantial reduction in product returns.

"At Digital Tree, our mission has always been to lead the digital transformation in Cyprus by bringing the world’s most innovative tools to our local partners. Partnering exclusively with Threedium is a natural evolution of that vision. By integrating their unparalleled 3D and AR capabilities into our service portfolio, we are giving Cypriot brands the same technological edge used by global luxury giants to captivate their audiences and define the future of digital commerce in our region." Phanos Demetriou, CEO of Digital Tree

"3D is no longer a nice-to-have, it is becoming the foundation of modern commerce. The most advanced brands today are not just selling products, they are building digital counterparts that power every interaction, across every channel. Through our exclusive partnership with Digital Tree, we are bringing this capability to Cyprus for the first time. The same technology trusted by leading global brands is now accessible to local businesses, giving them the tools to compete on a global level.

Our ambition is clear: to enable companies in Cyprus to create true digital twins of their products and activate them across every touchpoint, from eCommerce and advertising to augmented reality and AI-driven experiences. This is not just about visualization, it is about transforming products into scalable, data-driven assets that drive engagement, performance, and growth. And ultimately, it is about positioning Cyprus at the forefront of the next era of digital commerce and innovation." — Kyriacos Kyprianou, Co-founder, Threedium.

Digital Tree is the largest digital network in Cyprus, operating a diverse portfolio of media portals, creative services, and innovative technology solutions. From news and sports to high-end digital marketing, Digital Tree is dedicated to connecting brands with audiences through impactful content and modern technology.

Threedium is a London-based 3D and AR infrastructure company that provides the engine for the next generation of visual commerce. Their low-code platform allows brands to build, manage, and publish high-fidelity 3D solutions at scale across any web-based platform or device.