Digital Tree Is Joining Forces With Treedia to Expand Its DOOH Marketing Network
This Strategic Move, Marks Another Step in Digital Tree’s Long-Term Plan of Expanding and Diversifying the Marketing Services It Offers
Treedia is a DOOH service that equips brands with the most innovative omnichannel advertising solutions, while creating a new ecosystem of professionals devoted to sustainability and social responsibility. Treedia’s commitment: “Every month, we plant an area of land in Cyprus with trees, equivalent to the size of all of our digital billboard screens combined.”
This strategic move, marks another step in Digital Tree’s long-term plan of expanding and diversifying the marketing services it offers, as it aims to provide its clients with the best Digital-Out-Of-Home marketing services.
“Our collaboration with Treedia shows our commitment to grow and innovate, as we are always on the lookout for ways to expand and improve our services in new and exciting ways. We believe that DOOH marketing is a very effective method that allows us to approach advertising from an entirely different angle, thus making us more agile and our services more versatile. Everyone at Digital Tree is thrilled with this collaboration and we are looking forward to beginning our journey with the talented people of Treedia”, stated Phanos Demetriou, CEO of Digital Tree.
“For us, the collaboration with Digital Tree was a natural progression from the very beginning, due to the shared digital character and culture of our organizations, as well as our common commitment to responsible advertising. We are especially proud that our Digital Billboards network is joining the Digital Tree portfolio.
As a result, Digital Tree will hold exclusive rights to the commercial aspect of our premium digital screens. In practice, this will allow us to focus on our two key pillars: first, providing marketers in Cyprus, more modern, contemporary, and responsible digital-out-of-home advertising solutions; and second, to contribute our part in making Cyprus a little greener than it was yesterday.
It is rather an open call to all marketing professionals in Cyprus, and we hope it will be appreciated, by supporting us through their outdoor advertising budget”, stated Sotiris Karotsakis, founder and CVO of Treedia.