FastForward hosted its latest event in the Forward-Thinking Circles series, bringing together marketing and communications leaders from various industries, for an engaging discussion on key lessons from 2024 and strategies for the year ahead. Held at CoffeeHouse, this exclusive gathering fostered collaboration and forward-thinking dialogue within Cyprus’s vibrant business community.

Moderated by Stavriana Nathanail, CMO of Digital Tree, the session welcomed a distinguished panel of guests:

• Marilena Christodoulides, Head of Marketing, MHV Group

• Anastasia Dalakoura, Marketing Manager, Gnomi Group

• Christiana Demetriou, Marketing Manager, CoffeeHouse

• Demetris Ioannides, Founder & Managing Director, Purpose Marketing Communications

• Olga Kapatai, Senior Media Manager, Orb

• Loucas Leonidou, Head of Marketing & CX, Toyota Cyprus

• Demetris Portokaloglou, Head of Communications, Quadcode

• Christy Theodorou, Media Planner at Hub&Spoke

• Eleftheria Voskaridou, Founder & Managing Director, Blackbook Agency

• Chara Zymara, Communications Manager, University of Nicosia

Participants reflected on the most pressing challenges of 2024, including evolving consumer expectations, the rise of localized branding, and Artificial Intelligence. Attendees shared their insights on overcoming these hurdles, with emphasis on the power of adaptability, creative strategies, and customer-centric approaches.

View this post on Instagram

A post shared by FastForward (@fastforwardcy)

The discussion turned to emerging trends expected to shape the coming year, including:

• Artificial Intelligence: Driving personalization and efficiency in customer engagement.

• First-Party Data: As third-party cookies phase out, brands are embracing new data strategies.

• Sustainability in Marketing: Highlighting brands’ commitments to eco-friendly practices.

• Micro and Nano-Influencers: Delivering authentic engagement for niche audiences.

The panel agreed on the importance of agility and innovation in navigating an ever-changing marketing landscape, with AI, video content, and omnichannel experiences taking center stage.

A recurring theme was the need for greater collaboration among industry leaders to foster innovation and drive collective growth in Cyprus. Participants explored potential partnerships and shared ideas for enhancing the local marketing ecosystem.

FastForward extends its heartfelt thanks to all participants for their valuable contributions. Special recognition goes to CoffeeHouse for providing a welcoming venue that set the perfect stage for meaningful dialogue.