Retail giant Jumbo recorded an 8% increase in sales across its Cyprus stores during the first nine months of 2025 compared to the same period last year, according to the company’s latest trading update. In September alone, sales rose by 5%, following a 12% surge in August, confirming Cyprus as one of the group’s best-performing markets.

The company attributed its sustained growth in both Cyprus and Greece to a diversified product mix that extends beyond its traditional school supplies segment — a category increasingly affected by declining birth rates. Despite the shrinking student population, which has created long-term challenges for school-related sales, Jumbo said it continues to strengthen other product categories aimed at broader age groups.

Across the group, overall sales grew by 7.6% between January and September 2025, maintaining the same pace as last year and reflecting the resilience of its business model. September, traditionally boosted by back-to-school purchases, saw total group sales increase by 4%, driven primarily by robust performance in Greece and Cyprus.

In Greece, sales rose 6% in September and 9% in the nine-month period, while Bulgaria’s market remained stable, posting a modest 3% year-to-date increase. In Romania, despite a VAT hike in August, the company managed to absorb the cost impact, keeping prices steady and ending the period with a 6% rise in sales.