Samsung Cyprus celebrated the launch of its highly anticipated next-generation foldable smartphones, the Galaxy Z Fold7 and Galaxy Z Flip7, with a stunning and innovative 3D Digital Out-of-Home (DOOH) advertising campaign in Limassol.

Leveraging the power of cutting-edge advertising technology, the campaign was designed to capture the public's imagination and showcase the dynamic features of the new foldable lineup. The immersive 3D advertisement, a first of its kind for a mobile launch in the region, highlighted the unique form factors and capabilities of these new devices in a way that traditional advertising cannot match.

The project was a collaborative success, orchestrated by Samsung's agency, We Know Better. The visually striking 3D ad was conceptualized and created by the creative technology experts at OW Digital. The final execution was seamlessly delivered by Time2Led (member of Digital Tree) and Treedia, which managed the placement on the prominent Treedia's 3D screen in Limassol, the first and only seamless corner screen in Cyprus.

This campaign marks a significant step forward in how technology brands connect with consumers in Cyprus, taking full advantage of 3D DOOH to create a memorable and impactful product launch.