At a time when the cost of living is rising and every purchase matters, rewards programs are becoming a useful tool for consumers.

Within this context, Eurobank proceeded, with a significant upgrade to its rewards program for Eurobank cardholders, introducing the €pistrofi program, which replaces the former “Blue” program.

Earn with €pistrofi from thousands of stores in Cyprus and Greece - Including online shopping

And because Eurobank is always known for leading the way, it has turned the program into an “international” one. Eurobank cardholders can now receive real cash back when shopping not only at stores in Cyprus but also at thousands of stores in Greece, including online purchases, provided the online store participates in the €pistrofi program.

This is essentially the expansion of the Eurobank Group’s €pistrofi program to Cyprus. For the first time, a Greek banking group is implementing a unified card rewards program across Greece and Cyprus, offering shared privileges and benefits to customers in both countries.

€pistrofi and cash redemption made simple and fast

The core philosophy and operation of the €pistrofi program are simple and practical. First of all, it is important to note that Eurobank cardholders do not collect points or miles, but real money. With every purchase at participating businesses and stores, the reward amount is returned in euros and accumulated in a single balance. This balance can be redeemed easily and instantly, without applications and without complex or time-consuming procedures. In other words, consumers enjoy immediate benefits, as they can redeem their funds at stores in both Cyprus and Greece.

From supermarkets and fuel to airline tickets

In Cyprus, among others, participating businesses include IKEA, Sklavenitis supermarkets, Stephanis stores, McDonald's, Leroy Merlin, fuel stations such as Petrolina, Agip, Eni and Shell, Beauty Line stores, Holland & Barrett, bakeries, travel agencies, the airline SKY express, and many others, maintaining the same cashback percentage they offered under the previous program.

Overall, in the Cypriot market, the €pistrofi program covers more than 280 businesses and over 800 points of sale.

€pistrofi from 2,500 businesses and more than 8,500 points of sale in Greece

The program’s reach is significantly larger in Greece, where more than 2,500 businesses and over 8,500 points of sale participate. It is emphasized that the €pistrofi program also applies to online purchases at selected stores.

Overall, the program includes businesses from both Cyprus and Greece that cover every need. From supermarkets, fuel stations, clothing and footwear stores, well-known and popular restaurants, and leading hotels, to car rental companies and even airline or ferry tickets. As a result, purchases that consumers already make are transformed into real financial benefits.

It is noted that for purchases made in Greece, the €pistrofi percentage is permanently set at 2 percent, making the benefit clear and transparent for customers. It is also worth mentioning that during specific periods of the year, such as Christmas, Easter, or the summer season, the €pistrofi percentage increases, further boosting the total benefit for customers.

In the Greek market, €pistrofi is already the largest card rewards program in terms of its network of participating businesses, with millions of active users. With its expansion to Cyprus, the program takes on a cross-border dimension and responds to the modern needs of consumers who travel, shop online, and seek simple and transparent processes.

The €pistrofi program represents a substantial upgrade in the way Eurobank rewards its customers, offering immediate financial benefits from everyday purchases in Cyprus and Greece. With a wide network of participating businesses and simple, fast-to-use processes, the program delivers real value with every transaction.

Customers in Cyprus can find out more about participating stores in both Cyprus and Greece, as well as the benefits offered by the program, through Eurobank’s website and at eurobank.cy/epistrofi.