Today’s leaders face a powerful challenge: how to stay strategically clear, innovatively bold, and operationally agile. On 5 February 2026, the University of Nicosia presents The Experience Summit, an executive-level half-day event designed to equip professionals with the mindset, tools, and vision needed to thrive in an unpredictable world.

The business landscape has never changed faster. Organizations are being asked to adapt, innovate, and redefine themselves at an unprecedented pace. The Experience Summit 2026 answers that call by blending deep strategic lessons with practical marketing wisdom. Attendees will walk away ready to make decisive choices, energize teams, and build adaptive strategies that translate into real impact.

This year’s summit brings together two global authorities in business strategy and marketing:

• Costas Markides: Professor of Strategy and Entrepreneurship at London Business School, renowned for his insights on organisational agility and business model innovation. His session explores how to craft strategy in a world of continuous disruption and make experimentation part of your leadership DNA.

• Mark Ritson: A leading voice on brand strategy, creator of the Mini MBA with nearly 50,000 alumni worldwide, and celebrated marketing educator. He will guide participants through the evolving role of marketing and branding in the age of AI, highlighting fundamentals that still matter and new horizons to master. 

Together, these speakers mix big-picture leadership thinking with sharp, actionable insights.

The Experience Summit isn’t just another lecture series - it’s an immersive learning environment where senior leaders can reconnect with what truly matters:

• Strategy in Practice: Understand how to decide what changes to adopt and what to ignore — without losing strategic differentiation.

• Marketing Mastery: Explore how AI is reshaping the field and what fundamentals still anchor great brand performance.

• Interactive Moments: Case studies, Q&A, and audience discussions ensure you leave with clarity and confidence.

• Networking: Build connections with leaders, change-makers, and peers during the networking cocktail following the sessions.

This summit is crafted for team leaders, managers, mid-senior leaders, executives, and decision-makers who are ready to elevate their organisation’s performance and future-proof their leadership.

Date: 5 February 2026

Time: 14:00 — 18:00

Venue: Discovery Hall, University of Nicosia

Format: Live in person with online participation options available.

Tickets

Whether you choose the in-person experience with full access to sessions and networking or an online pass that gives you summit materials and recordings, The Experience Summit offers significant value for executives looking ahead.