How skroutz.gr Became the No1 Choice for Online Shopping in Cyprus and Greece

How skroutz.gr Became the No1 Choice for Online Shopping in Cyprus and Greece

Why More Stores in Cyprus are Partnering with skroutz - Thousands of Online Purchases Daily - How the Inspiration Behind skroutz.gr Became the Ultimate Business Success Story

In 2005, a small group of three friends in Greece brought an idea to life, or rather an inspiration, to create a website for comparing product prices from various online stores. This simple idea led to the creation of skroutz.gr.

The concept was well-received and successful. The website's visits continually increased as people trusted its authenticity and frequently sought the information provided by skroutz.

18 years later, skroutz, which evolved into the leading marketplace and the No.1 online shopping platform in Greece and Cyprus, is now one of the top companies. The original core of three friends has grown into a dynamic team of over 600 people, continuously enhancing Skroutz, undeniably a benchmark technology company with thousands of satisfied partners and millions of users visiting daily for their shopping needs.

The Growth of Skroutz Is Evident in Its Numbers
  • More than 2 million unique consumers are estimated to shop from the Skroutz Marketplace in 2023.

  • Registered users on the platform exceed 5.6 million.

  • Monthly unique visitors to Skroutz total 6 million.

  • Collaborations with over 8000 stores.

The Forces that Led to Rapid Growth

The driving forces behind this rapid growth include vision, passion, excellent technological expertise, innovative ideas, hard work, perseverance, and of course, the talent of skroutz's people. These elements have earned the trust of both users/consumers and stores/partners.

The journey was not without challenges. Like all businesses, skroutz weathered several storms. However, hard work, flexibility, and quality services steered the company to success. The ambitious minds at skroutz continuously brainstorm new ideas to fulfill the company's dual goal: enhancing the shopping experience for users and helping partners increase their sales and profits.

Expanding into New Markets: The Next Big Challenge

One of the company's primary new challenges is its expansion into other countries, offering greater value to partner stores and more product options to users. Already, 14 million products are traveling via skroutz to over 24 countries across Europe. Recent expansions include Cyprus and Romania.

skroutz's Expansion in Cyprus

As part of its market expansion efforts, www.skroutz.cy was launched, extending the company's reach into Cyprus. The venture succeeded, with activities in Cyprus continually increasing. In the last year alone, orders from www.skroutz.cy surpassed 250,000, with the company's turnover in Cyprus reaching €11 million in the last 12 months. Over 5000 stores ship their products throughout Cyprus via skroutz.

Cypriot stores launching their products on skroutz have seen significant sales increases, given skroutz's dynamic presence and trust in both the Greek and Cypriot markets. Merchants from various sectors trust skroutz, benefiting from its massive reach and expertise in online e-commerce and sales.

Since early 2023, the turnover of Cypriot stores collaborating with skroutz reached €2 million, a figure expected to significantly increase due to seasonality and various promotional activities by skroutz.

Advantages for Stores

There are numerous reasons and incentives for stores to collaborate with skroutz. Beyond gaining momentum by participating in such a large online trading platform, skroutz's team handles product shipping, cancellations, and returns. They also provide continuous support, communicating with users throughout their order process. It's an ideal package of services that can significantly develop a store.

A glance at skroutz.cy easily reveals the vast variety of products and stores, catering to every need. Consumers in Cyprus seem to favor categories like Health & Medical, Beauty & Cosmetics, Fashion, and Mobile & Electronics.

The Journey Continues…

Undoubtedly, skroutz's story and trajectory can be perfectly described as "the ultimate entrepreneurial success story." The story continues, with an even brighter future on the horizon.

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