Exness, the world’s largest retail market-maker, has unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader. Through a revamped visual identity, Exness turns the spotlight on the very values that helped it reach the top.

Featuring a new logo, defined by the distinctive exo emblem, the rebranding speaks to a sleeker, more modern design. Inspired by Exness’ recognizable initials, ‘e’ and ‘x,’ the exo embodies a fusion of head and heart, the mathematical and the human. These are the pillars which speak to Exness’ brand story and define the way it conducts business.

Carrying the legacy of the old logo, the exo also serves as a visual anchor, connecting the broker’s past achievements with its future vision, in this way honoring its legacy to forge its future. The brand’s font and color palette have also undergone a makeover, featuring a more modern font and a brighter, bolder yellow.

Alfonso Cardalda, Exness Chief Marketing Officer, commented, “At Exness, we believe that ‘good enough’ is not enough. This rebranding goes beyond aesthetics. Our new brand offers a nod to where we’ve come from and a promise that our values remain the same while we take bold new steps into the future. As companies evolve, so must their brand. It’s time for our brand to evolve and reflect who we are in the market. It’s time to take our identity to the next level, to show the world why we’re different from the rest and how we got this far.”

The launch coincided with the impressive 15-year celebrations which were dedicated to the people who contributed to Exness’ global success, including its over 700,000 clients, 64,000 partners and 2000 employees.

“We’ve raised the bar in the trading industry, now we’re upping our game as a brand. As we usher this new era in, we will continue to reimagine the markets the way they should be, we will continue breaking records, and we will continue to be wholeheartedly committed to our people — clients, partners, and employees.” Cardalda added.

The updated branding will be rolled out across all Exness platforms in the coming weeks.