Alpha Bank Cyprus continues its commitment to supporting initiatives that raise societal awareness about breast cancer. As part of the bank's Corporate Social Responsibility Program, it contributed to the success of the second annual charity event, “Together, We Thrive, Prevent, Celebrate,” organized by plastic surgeon Dr. Iliana Strouthou for Europa Donna Cyprus.

Held on Wednesday, November 6, 2024, at Lush Restaurant in Larnaca, the event was dedicated to women and men fighting cancer, aiming to highlight the strength of collective effort and the importance of “fighting TOGETHER, not alone.”

The event was held under the auspices of the President of the House of Representatives, Annita Demetriou, who offered opening remarks. Europa Donna Cyprus President Stella Mastora spoke about The Pillow Positive Project, a collaborative initiative between Alpha Bank Cyprus and Coco-Mat, focusing on breast cancer awareness and patient support. This initiative provides practical support by offering heart-shaped pillows to women recovering from mastectomy surgeries, symbolizing solidarity and positive energy. As Mastora explained, “This pillow has a dual purpose: to ease post-surgery recovery pain and to remind patients they are not alone on their journey.”

During the Together, We Thrive, Prevent, Celebrate event, attendees participated in discussions with patients and medical professionals, which fostered awareness and empathy among the audience. The evening also featured musical performances by renowned artists Stefanos Korkolis and Sofia Manousaki, enhancing the atmosphere of solidarity and celebration. All proceeds from the event will be donated to Europa Donna Cyprus.