In this episode of Clicks & Cocktails - The Marketing Podcast, Maria Odysseos, Marketing Manager at KEAN Group, shares her journey with one of Cyprus' most iconic and long-standing brands, KEAN. As a brand that has been woven into the fabric of Cypriot life for generations, KEAN's marketing strategies have had to evolve to stay relevant while maintaining the core values that have made it a household name.

KEAN’s success isn’t just about having a great product—it’s about how they communicate and engage with their audience. Maria emphasizes that creativity and relevance are key to staying competitive in today’s market, especially in a world driven by digital-first marketing. She explains how the brand has adapted its approach to keep up with the fast-paced world of social media and digital platforms, with an emphasis on staying fresh and engaging with the community. Creativity in production and messaging remains at the core of KEAN’s campaigns, ensuring the brand remains at the forefront of consumers' minds.

In industries like KEAN’s, where customer loyalty and brand recognition are essential, trade marketing plays a crucial role. Maria dives into how KEAN’s trade marketing strategies have evolved over the years, focusing on strengthening relationships with retailers and ensuring the brand remains visible at every touchpoint. This approach not only drives sales but also strengthens the brand’s presence across various channels, from retail shelves to social media platforms.

KEAN is a brand that has stood the test of time, and for good reason. Maria talks about the balance between innovation and tradition, explaining how KEAN has maintained its identity while embracing modern marketing strategies. This blend of innovation and respect for the brand’s legacy has allowed KEAN to thrive in a competitive and constantly changing market, ensuring its continued success for generations to come.

Maria's insights into KEAN’s journey offer a masterclass in balancing legacy with innovation, proving that creativity, relevance, and staying true to your roots can propel a brand to success in the digital age.