European travelers are entering the 2025 season with evolving habits: they are seeking less crowded destinations, showing greater sensitivity to economic and climate conditions, and planning longer and more expensive trips. However, Cyprus does not feature among the top ten preferred destinations this year.

A wide-reaching survey by the European Travel Commission (ETC) indicates that southern Mediterranean hotspots, including Cyprus, are seeing a dip in popularity. Excessive summer heatwaves and overwhelming tourist crowds, particularly in July and August, are pushing more Europeans to explore northern and eastern parts of the continent. Overall, interest in southern Europe dropped by 8% compared to last year, even as countries like Greece and Spain maintain strong positions among sun-seekers.

When it comes to travel budgets, Europeans seem determined to prioritize vacations despite broader economic uncertainty. Around 30% of respondents plan to spend between €1,501 and €2,500 per trip, and another 17% expect to exceed €2,500. Meanwhile, although the overall intention to travel has slightly declined (72%, down 3% from last year), those who are traveling are planning more frequent and longer trips: 42% intend to stay between 7 to 12 nights — an 11% increase year-on-year.

Travel enthusiasm varies significantly across countries. Residents of Poland, the United Kingdom, the Netherlands, Spain, and Italy show the highest eagerness to travel abroad, while the French, Belgians, Austrians, Swiss, and Germans appear more hesitant, often citing financial concerns and geopolitical tensions.

Importantly for tourism markets like Cyprus, travelers’ preferences are moving beyond the traditional Mediterranean staples. There is growing appetite for event-based tourism, cultural activities, and lesser-known destinations. Eastern Europe, for instance, recorded a 3% rise in interest. Countries such as Austria, Albania, Belgium, Bosnia-Herzegovina, and Bulgaria are benefiting from a small but notable boost in European travelers' plans.

At the same time, the changing climate is influencing travel choices more than ever. A striking 81% of Europeans say that weather patterns now impact their decisions — a 7% jump from the previous year. Travelers are increasingly seeking destinations with milder climates and avoiding areas prone to extreme heat.

Despite Greece’s continued strong showing — ranking fourth overall and second among beach lovers — the figures reveal a growing trend: even long-favored Mediterranean destinations must adapt.

For Cyprus, the message is clear. While the island remains beloved by many, its absence from the list of Europe’s top travel preferences in 2025 highlights the need for renewed efforts to attract tourists who are increasingly looking for alternative, climate-resilient, and authentic travel experiences.