Alexander Mizzi was recently appointed as the new CEO of Tryfon Tseriotis Ltd, and we sat down with him to discuss his priorities and vision for the company.

Backed by over a century of industry heritage, Tryfon Tseriotis is at a critical juncture in its evolution—one that Mr. Mizzi plans to propel forward by capitalizing on its longstanding strengths and embracing innovation.

In our conversation, Mr. Mizzi outlined how he plans to enhance operations, foster a dynamic company culture, and remain agile in meeting shifting consumer demands. He also shared insights on data-driven decision-making, collaboration, and positioning the company for long-term success in the Cypriot FMCG sector.

Tryfon Tseriotis Ltd is one of the leading FMCG trading and distribution companies in Cyprus with a history spanning over a century in the industry and has been a member of the Alf Mizzi & Sons Group since May 2019—a multinational conglomerate headquartered in Malta. The strength of Tryfon Tseriotis’s vision, the talent of its people, and the opportunity to drive meaningful impact made this role an opportunity I could not overlook. The potential to create lasting value for our customers, suppliers and employees is a powerful motivator.

Leadership is about empowering people, fostering a culture of continuous improvement, and aligning our efforts to create this long-term value. The future holds immense possibilities, and I am very eager to dedicate my full efforts alongside my new team to build upon Tryfons Tseriotis's successes and propel the company towards new heights.

Our primary goals are to enhance the company’s operations, drive sustainable growth, and remain highly responsive to customer preferences and evolving market trends. Equally important is strengthening our company culture, fostering collaboration, agility, and a customer-centric mindset across all levels of the organization.

Success in the early stages is not only measured by tangible growth metrics but also by our ability to remain adaptable, innovate continuously, and seize new opportunities. By focusing on these priorities, we aim to continuing building upon a resilient foundation that supports long-term growth, empowers our teams, and consistently delivers value to our customers and stakeholders.

In today’s fast-paced environment, staying ahead of evolving consumer behavior demands a proactive, data-driven approach. We continuously monitor market trends, consumer feedback, and industry insights to identify emerging patterns. By integrating analytics with a deep understanding of our customers’ preferences, we aim to anticipate changes before they become mainstream. At Tryfon Tseriotis, we are committed to cultivating a culture of innovation, leveraging advanced technologies, and enhancing market efficiency. Our goal is to maintain flexibility and agility, ensuring we are always prepared to meet the changing needs of consumers and adapt to the evolving business landscape.

Cyprus’s unique demographic and cultural makeup presents both challenges and opportunities in the FMCG sector. The island’s relatively small population limits the market size and intensifies the level of competition. Additionally, a heavy reliance on imports can create supply chain vulnerabilities and cost pressures. Despite these challenges, there are exciting opportunities. Tryfon Tseriotis is well-positioned to capitalize these prospects by leveraging the quality of its brands, a developed local presence and a deep understanding of consumer needs. Competition drives innovation, offering companies the chance to stand out by prioritizing exceptional customer service, product differentiation, and exploring new strategies to optimize supply chain efficiency. By staying ahead of consumer trends and adapting quickly, we aim to lead the market and maintain our competitive edge in the Cypriot FMCG sector.

The vision is to make Tryfon Tseriotis the first choice for our customers, business partners and employees. We aim to maintain the high quality of our product offering and expand our portfolio with new, relevant brands. We are focused on increasing our nationwide presence and strengthening our relationships with suppliers and retailers.

We shall remain agile and adapt to consumer needs through constant innovation, aim to achieve operational excellence and focus on sustainability. This combination will ensure the company’s success and long-term growth in an ever-evolving FMCG market.

What: Tryfon Tseriotis

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Who: Alex Mizzi worked at Alf Mizzi & Sons Marketing Group, Malta, where he spent 3 years as a Brand Manager and was promoted to Sales and Marketing Manager for his 4th and final year. He initially joined the Alf Mizzi & Sons (AMS) Group as Assistant Group Accountant during May 2020. He sits on the AMS Board of Directors and holds directorships across other AMS group companies. Prior to joining the AMS Group, Alex worked as an Assistant Manager in the Audit & Assurance department at Deloitte, London, where he primarily led and managed teams across multiple audit engagements. Alex spent four years working at Deloitte, where he qualified as a chartered accountant through obtaining his ACA qualification.  Before commencing his career in London, he completed an undergraduate Bachelor of Science degree in Economics at the University of Newcastle, UK.