Partners welcomes Melina Tsigaridou as Media Director, further strengthening its dynamic team with a highly experienced professional in the field of communications and media.

With a long-standing career in advertising and strategic communications both locally and internationally, Melina served as Media Director at Ledra Advertising for over two decades and also worked at Lowe & Partners in New York.

Melina specializes in strategic planning and the execution of innovative traditional, digital, and social media campaigns, maximizing ROI for her clients and maintaining strong media relations. She has led complex media campaigns for top-tier clients including Unilever, Nestlé, Nespresso, Jumbo, Alphamega, ExxonMobil, and Aegean.

She also plays an active role as a board member in organizations such as the Advertising Review Organization and the Cyprus Symphony Orchestra.

As stated by Tasia Yiannara Yiallourides, CEO of Partners Connected Communications:

"With this powerful addition to our team, and as we celebrate 30 years in the Communications & Advertising industry, Partners reaffirms its commitment to investing in talent and expertise. This is what sets us apart and establishes us as an industry leader. As true Game Changers, we continue to surprise the market and the strong brands that trust us, delivering even more creative campaigns full of passion and excitement campaigns that guarantee and secure success."